If you acquire another company and want to service their customers under a different brand, which tool would you use?

When acquiring another company and aiming to service their customers under a different brand, the appropriate tool to utilize is the Business Unit. A Business Unit in ServiceTitan allows for the segmentation of operations, enabling a company to manage different branches or brands effectively. This capability is crucial when integrating a new company's customers while maintaining their brand identity.

By creating a separate Business Unit, you can manage the workflows, resources, and customer interactions for the acquired company's brand independently. This structured approach ensures that customers continue to receive the service they expect while benefiting from the resources of the parent company.

Other tools, such as Zone, Service Type, or Customer Record, do not provide the same level of operational separation or branding flexibility. Zones generally relate to service areas rather than brand management, Service Types categorize different kinds of services rather than distinct business identities, and Customer Records focus on individual customer interactions without addressing the broader organizational structure needed for managing a new brand effectively.